What is SEO and how can it help your business? SEO stands for Search Engine Optimization and basically makes your website more visible to consumers searching for your service on the internet which translates to receiving more traffic and more opportunities to turn prospects into customers.
Here is what you need to know and why it is vital for your business.
- Keywords are words and/or phases that prospects use to find online content when conducting research. When researching keywords for your website look for ones that have high search rates and include short and long-tail keywords and local keywords. Use keywords to optimize your titles and URLs
- Content – this is the component that reaches and engages audiences. Content can come in a variety of ways such as videos, logs, infographics, podcasts, white papers, and social media posts.
- Off Page SEO- external optimization that occurs away from your website with backlink building. Backlinks from external site help build authority. They can be linked to guest bloggers, shared infographics, and influencers,
- Local SEO- make sure you claim local directory listings so prospects can find you easily on their mobile phones. Main sites include Google My Business and Yahoo business, but there are many more that you should create pages for.
The main goal of SEO is to increase traffic to your website. This happens when you increase your visibility and page rankings. Most people only look at the first ranking page. SEO can help your business build better relationships with the internet audience – improve customer experience with great content, responsive rates, increase your authority ranking, drive traffic to your site and give you the upper hand on your competition. In short, you need SEO to convert prospects into customers!
Frey Creative Marketing can help your business incorporate a SEO plan for your website. Call us at 520-745-8221.Tags: