Design is a broad term and has many definitions; however there is a science to it. There are psychologies and strategic principles that designers use to ensure an engaging experience for the intended audience. The designer must know what the audience wants to see and how the product or service will sell to them. Designers use visual storytelling to market a product or service to an audience which is increasingly using social media and mobile browsing. This recent wave of social media and mobile browsing use is forcing companies to up their content marketing game.
The better the designer understands core design principles and psychology, the better they can connect with the target audience and potential consumers. Designers are able to choose every font, color, and shape used in a marketing design to communicate a subconscious message evoking human emotions and connections to the product or service.
The logo design is pivotal for the branding of the business. When you look at a logo you think about what it is conveying about what the company does. For instance, when you see the Whole Foods green logo with a leaf attached to the ‘O’ you think peace, growth and health. The logo can say a lot about a company, which is why the design process is so important.
When it comes to marketing through your company’s website, content drives people to your website while design enhances that content. When design is done well, it helps potential customers navigate through the website easily and quickly. Design can organize content giving visitors a pleasant experience, which keeps them on your site longer. The connection on an emotional level to your audience is important, but it also must be functional. A successful designer can establish a strong emotional connection wile communicating the intended message for the audience.
Now you can understand the true importance design has over the intended audience, consumer actions and overall brand experience. These principles can be used over many forms of marketing designs, such as, logo, website design, infographic, video, or content for social media. It is important to establish the goal and intent of the project being used. Once you know the message you want your brand to convey to the audience, you will be on the right track to finding the right design direction for success.Tags: