Similar to reviewing analytics for your website to find strengths and weaknesses, looking at email analytics are as equally important for the same reason. There are not any rules as to how often you can pitch or provide content via email campaigns; however you should remember that an email list is permission based so it is always better to err on the side of caution.
Here are the 3 important components to look at when analyzing your email campaign:
- Open Rate: this number will tell you how well you have built your relationship with the consumer. If the number is low, you need to provide a better value or expectation to the end user to increase the number.
- Click through Rate or CTR: this number shows how many people clicked to either a landing page or your website. A low number means your message is not targeted enough and you need to review the copy for improvement to get a better call to action.
- Un-subscribers: if this number is high in relation to your opt-in rate, then you need to examine when people are leaving your email. If they are leaving after an autoresponder message, then you need to rework the copy. If they are leaving after marketing messages, rework the way you are presenting the offers. If they are leaving early on in the process, then you need to fix your original subject line, message and call to action.