• Hunger Games Entices Fans with Stunning Posters

    On: June 26, 2014
    In: Design
    Views: 1691
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    I promise I won’t geek out on you (well, not completely anyway), but when I saw these posters for the upcoming Hunger Games movie, Mockingjay Part 1, I knew I had to share them!

    If you follow the books and/or movies, you’ll know that at the end of Catching Fire, the Capitol is in a bit of trouble. With the people of the districts beginning to believe in Katniss and Peta, the Capitol must convince everyone that the way they run things is just fine… no need for change. As a lead-in to the next movie, a website and series of posters has been created to get the audince involved and help to hype up the movie.

    Well, I can honestly say that I’m a sucker. It totally worked on me! I checked out the website for the Capitol and it is really well done. In addition to their modern design of it, I love that the creators made the website as if the audience is one of the people from the districts… you can see President Snow in all his glory as well as sign up to watch “Capitol TV”. CLICK HERE TO SEE WEBSITE.

    More than the website, I was totally intrigued by the series of posters they released for the movie. Each one features a different district and an unsung “hero” from that district. For one, the photography is great–there is such detail, and each photo alone tells a story. The design of them is also something that I love. The series has a very simplistic design… featuring each district’s number, their symbol as well as a minimal amount of copy. If you look closely, the Capitol’s logo is also featured along with their motto, “Panem today. Panem tomorrow. Panem forever.” This touch makes the posters that much more real… drawing the viewer in as if they are living in this world with the Capitol and all of these districts.

    Kristen Oaxaca, Graphic Designer

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  • Worry No More of Web Safe Fonts

    On: January 8, 2014
    In: Design
    Views: 1558
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    WebFonts

    As a designer in an advertising agency, much of my design skills are focused on print advertisements. However, I am in the beginning stages of a website redesign―my first website since being out of school. That being said, my web knowledge is a bit rusty.

    As I began brainstorming for the site design and researching about web trends, I came across a bit of information that was VERY helpful. Though it was only 4 years ago when I was in school, I was taught about “web safe fonts” and how if I wanted to use anything more “fancy” I would have to use it as an image… which isn’t exactly helpful for users searching for your site or SEO.

    This bit of information that was so helpful to me was the concept of Google fonts. Now, if you are heavy into web designing then you’re probably thinking this is old news… that may be true, but I wanted to post this as a helpful tip for others (like me) who have been out of the web loop for a while.

    So, what is Google fonts?
    Google fonts is a directory of fonts released under open source licenses. (English translation: you are free to use these fonts on any commercial or non-commercial project.) It was created to allow developers to use high-quality fonts on their websites.

    How does it work?
    Rather than relying on fonts installed on the website user’s computer, these fonts are stored on Google’s servers. That means that when you use these fonts on your website, it accesses Google’s servers to display the font on the user’s screen (just as your website accesses your web server to display images on your site).

    To use these fonts:

    • Go to google.com/fonts
    • Choose the fonts you want to use and “Add to Collection”
    • Select “Use” and copy the link into your HTML
    • Add to the font by using CSS

    Can I download these fonts onto my computer?
    Yes, you can download these fonts using the “Download your Collection” button. This will allow you to design with these fonts in Photoshop (or the like) as you design your web pages.

    What browsers are Google fonts compatible with?   

    • Google Chrome: version 4.249.4+
    • Mozilla Firefox: version: 3.5+
    • Apple Safari: version 3.1+
    • Opera: version 10.5+
    • Microsoft Internet Explorer: version 6+

    Will Google fonts work on mobile devices?
    Google fonts work on most mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad).

    Kristen Oaxaca, Graphic Designer

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  • 6 Tips for Creating the Perfect ONLINE Portfolio

    On: October 24, 2013
    In: Design
    Views: 1076
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    Online Portfolio

    Last week, I shared some tips with you about how to create the perfect design portfolio… this week I want to continue in our portfolio discussion, except for I’d like to focus on those daunting online portfolios! Here are some tips for creating a first class online portfolio that will impress future employers.

    1. Choose Your Platform
    Whether you’re a “web savvy” or not, there are plenty of options out there for you to choose from when it comes to your online portfolio. You’ll nned to get a domain name, hosting and set up a site… if that all sounds too overwhelming, there are plenty of sites out there that will do it for you! Here are a few hosting sites that can help you out!

    2. Be Selective
    Just like with your physical portfolio, you don’t need to show everything you’ve ever designed. Be selective and only show off your best work.

    3. Organize
    Don’t just post your work in any old order… make sure you think about how your pieces flow and how they’re working in the order the viewer will see them in. Just as in your physical portfolio, your online portfolio tells a story, make sure your story flows smoothly and has a nice rhythm.

    4. Update
    I know it’s easy to forget about your online portfolio out there in cyber space, but don’t let it become low on your priority list. Keep it updated… you won’t impress anyone with a portfolio that hasn’t been updated in years!

    5. Photograph Your Work
    Displaying printed work online is always a challenge. You can post a digital version of your printed work, but taking a photograph in its actual printed form will do your work more justice.

    6. Easy Navigation
    With short attentions spans now days, you need an online portfolio that’s going to get people’s attention quick and that’s easy to navigate through.

    • Keep your design and layout simple.
    • Make the design of your site unique, something that will make your site stand out.
    • Have easy to find contact info – you want to make sure the people viewing your site know how to email you, follow you on Twitter, etc.
    • Consider including a “Hire Me” button… you don’t want there to be any question that you want people to hire you.

    With tips for creating both a fantastic physical and online portfolio, you now have no excuse not to get that job you’ve always wanted. Good luck!

    Kristen Oaxaca, Graphic Designer

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