• Is your social media marketing working? Here’s how to tell.

    On: March 22, 2017
    In: Branding, Google analytics, Social Media
    Views: 1203
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    To measure your social media marketing you do it in a similar way in which you analyze all your marketing strategies.

    Measuring your firms reach is one of the most important first steps in this process. Reach is how many people are exposed to your account/advertisement. How many followers your Twitter and Instagram have and how many likes on a Facebook page your firm has are great measurements of how much exposure you social media marketing is receiving.

    Next, you must look at the level of interaction from people who were reached. Social media marketing can be highly interactive, which in turn can increase your reach. You can measure this by the amount of clicks, shares, likes, reposts etc. These are easily measured and can be done by someone fairly inexperienced.

    Most importantly you must look at your conversion rate. Your conversion rate is dependent on your original marketing goal…why are you advertising? Your call to action can be increasing visits to a store front or website, increase sales, or even increase brand awareness. It is all dependent on the firm and what they need to better their business. Google Analytics is a free tool to help you analyze your conversion rate, but there are many others out there too.

    Just like any other type of marketing it is important to realize that this is a great way to advertise, but it’s also extremely easy to lose a lot of money and time. As long as you keep up on your reach, interaction, and conversion you should have no issues creating a cost effective social media campaign.

     

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  • Are Your Radio Commercials Working? Here’s Seven Ways to Tell.

    On: September 7, 2016
    In: Branding, Marketing, News, Radio
    Views: 1392
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    1. Be Creative. Radio is said to be “the theater of the mind.” It allows you- for a minimal cost- to create the most interesting man in the world, or an economy motel chain with a light on for you. A sharp agency can make your product (mnemonically) tap dance rings around your competition.
    2. Address Your Buyers. It’s drive time. Do you know where your audience is? You shouldn’t be spending money talking about semi-conductors to a group whose highest aspiration is obtaining front row tickets to a Taylor Swift concert.
    3. How You Say It Is Important. Skimping on production costs is like eating a chimichanga without sour cream and guacamole. It’s better than nothing, but doesn’t come close to reaching its potential. If your ads sound like they were recorded in the can, consumers will think your business is too. Insist your agency go the whole nine yards for quality production.
    4. You don’t think radio can affect your image?Imagine Hulk Hogan doing a spot for feminine deodorant product. See what we mean?
    5. Talk To One Person. Fascinate your listeners. If you just preach to them you’ll sound like your high school teacher. And get as much response.
    6. Start Strong. The first and most important step is to get their attention. We can do this without physically harming your customers.
    7. One Message. Reduce your commercial to one single message. This will keep it memorable…and from sounding like an auctioneer on a caffeine binge. Remember to sell one thing at a time otherwise you will confuse the audience and they are already easily confused!

    If you’re not getting a clear signal that your radio advertising is working, give us a call. You’ll get a lot less static and make a lot more noise.

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  • Myth #2: It Should Only Take A Couple Of Hours To Design A Logo Or A Website

    On: August 24, 2016
    In: Branding, Design, News
    Views: 1078
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    It’s easy to look at a logo or a brochure layout that appears to be very simple and conclude that did not take much time to design. That conclusion is very far from reality. Graphic designers follow a methodical design process, and every step of that process requires time to complete.

    Designers need to research, ask questions, formulate a creative brief that guides them to developing a solid final design. After the brief is established, a bulk of our time goes into creating ideas and concepts. Depending on the number of rounds of revisions, the refinement phase may require additional time. Stronger concepts are refined until the final design is approved. The design process applies to everything from logos to web sites and requires several weeks to several months depending on the scope of the project.

    Other aspects of design can be time-intensive. A layout of a document like a brochure, a newsletter or a magazine spread is more than copying and pasting text from a Word document. There needs to be time allowed for typesetting to optimize readability, for formatting to create consistent appearance, and for proofreading so that the message isn’t compromised by errors.

    Achieving an effective design solution cannot be rushed. Hastening projects along also leaves room for errors to occur which is a waste of time and money for the client and the designer. Remember, the wise words of Benjamin Franklin, “Take time for all things: great haste makes great waste.”

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  • The Role Advertising & PR Play in the Fashion Industry

    On: March 9, 2016
    In: Public Relations
    Views: 1041
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    Being known in the fashion world is of vital importance. You can make yourself known through effective advertisement and public relations. Advertisements and public relation can get your foot in the door and make buyers eager to get their hands on your designs. To achieve ideal effectiveness, you must tailor your efforts to the fashion industry, using proven techniques.

    Perhaps the most important aspect for your company is its credibility. The public relations department takes responsibility for the techniques used to establish and maintain the companies’ credibility. Missteps can make a company seem less than credible. For instance, when Ralph Lauren used an emaciated model for their advertisement, there was uproar about the image the company was trying to form for itself and whether or not Photoshop had anything to do with it. When missteps like this occur, public relations workers can step in and do damage control to get the company back on its feet and back into the good graces of the public.

    Image is what the consumers see and decide whether or not they like what you are putting out. This is where the importance of the demographic comes into play. Fashion marketers can tailor advertising to appeal to a specific audience that would wear their clothing. For example, if a company adopts a rock-and-roll image, it would be beneficial to advertise in music industry magazines where readers would most likely adopt the same image.

    Fashion industry advertisers have a challenge, as they must find the fine line. Many advertisers attempt to shock the audience in an attempt to bring the company into the public eye. This practice can be proven effective; however, it can also be risky. If the advertiser steps over the fine line, there is the risk of alienating the target audience and potentially losing buyers who bring funds to the company. Many companies choose attention-getting images to get the audience’s attention, but it is always necessary to uphold credibility and keep the image of your company stable.

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  • The Do’s and Don’ts of Social Media

    On: February 4, 2016
    In: Branding, Online marketing, Social Media
    Views: 1120
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    Social Media—a term that is widely used in today’s world. It helps us stay connected with old friends, keep an eye on what our peers are up to, and can even now be used for job hunting.

     Social Media and its variety of websites can serve as a huge benefit for users. From political tweets with trending hashtags, to youtube videos providing DIY tutorials, social media can help with just about anything.

     Because pretty much anyone can dabble in the channels of social media, most people do not realize that there is an art to it. In fact, there are specific things that one can do in order to use social media to their advantage.

     This blog series offers an insight into how to use the multiple websites of social media. I have made quick lists of do’s and don’ts in order to make your life easier when it comes to social media.

     Enjoy!  Learn and Conquer!

     

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  • See What You Want to See

    On: July 3, 2014
    In: Design
    Views: 1175
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    As designers, we’re always looking for different ways to see things… we want to be the one that sees something differently and shows it to the world. In one of their recent ad campaigns for Jeep, Leo Burnett France did just that.

    In this campaign, Leo Burnett France created 3 optical illusions that can be seen when you turn the advertisement over. Now, this wasn’t just a cool optical illusion to include in the advertisement… it actually supported their entire concept.

    On their website, Leo Burnett France said, “When one is the happy owner of a Jeep, we know that at any time we can go where we want to, see what we want to see.” This idea is reinforced in the advertisements because the viewer is welcome to see whatever they want to see… a giraffe or a penguin; an elephant or a swan, etc.

    What do you see?

    Jeep05      Jeep06

    Jeep03      Jeep04

    Jeep01      Jeep02

    Kristen Oaxaca, Graphic Designer

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  • Advertisers Celebrate April Fools

    On: April 7, 2014
    In: Design
    Views: 918
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    I have been neglecting the design side of this blog for quite a while, but I am finally back! To get back into the swing of things, I thought I’d pick a fun topic to blog about—April Fools Day! Now, while I was busy pranking my friends this year, advertisers were also being quite mischievous. Here are some of my favorite brand hoaxes from this year…

     

    1. Mr. Dash

    Prank01

     

    2. Fruit of the Loom

    [youtube https://www.youtube.com/watch?v=_Xw7iHjE2Gg]

     

    3. Moshi

    [youtube https://www.youtube.com/watch?v=SAM9-glUVIE&w=560&h=315]

     

    4. WestJet

    [youtube https://www.youtube.com/watch?v=DcbO3hl3_F0&w=560&h=315]

     

    5. American Beagle Outfitters

    [youtube https://www.youtube.com/watch?v=rdItDKWm59Q&w=560&h=315]

     

    6. HeliYUM

    [youtube https://www.youtube.com/watch?v=0Tby91aTGF4&w=560&h=315]

     

    7. Dominos

    Prank02

     

    8. Chili’s

    Prank03

     

    9. Rosetta Stone

    Prank04

     

    10. Virgin Active

    [youtube https://www.youtube.com/watch?v=IpCJsjh1mls&w=560&h=315]

     

    Kristen Oaxaca, Graphic Designer

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  • Boston Red Sox are Good “Sports” in Advertising

    On: November 7, 2013
    In: Design
    Views: 1037
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    Amongst all the rivalries and hard core fans, sports teams show their appreciation for other teams in an unconventional way… through advertising. Just last week, the Boston Red Sox won the World Series. There were tough games and hard losses, but after all was said and done (and the city of Boston celebrated, of course), Boston showed that they were a class act by taking out a full-page ad in the St. Louis Post-Dispatch. In this ad, there was no trash talking and no need to gloat… Boston simply said thank you to the St. Louis Cardinals and the city of St. Louis.

    Sox01
    I find this to be a very classy move and am shocked to find out that it is actually a tradition in sports. Back in June, the Chicago Blackhawks showed the same appreciation for the city of Boston after they beat the Boston Bruins in the Stanley Cup. In addition, the Chicago Tribune showed their support for Boston after the Boston Marathon bombings with the following full-page ad. It’s good to know that with all the trash talking in both sports and in the advertising world itself, ad space can still be used in such a positive way.

    Sox02

    Kristen Oaxaca, Graphic Designer (Go Sox!)

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  • You Eat What You Touch

    On: October 3, 2013
    In: Design
    Views: 1648
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    Wash_01

    Ever since we were little, we’ve heard the question, “Did you wash your hands?” Whether it was our parents when we sat down at the dinner table, or our teacher after doing an art project. We all know the importance of washing our hands, but people often skip out on the idea or do it with such haste that the act is worthless anyway. Perhaps this ad campaign will change your mind…

    Lifebuoy, the world’s leading health soap brand, created a series of print ads that stress the importance of washing your hands. The photography and well, Photoshop work in these ads is eye catching and impactful. In addition, the one line of type in the ad, “You eat what you touch.” only drives home the message that much more.

    No, I’m not trying to lecture you on the importance of good hygiene habits… just educate you on the importance of great advertising!

    Wash_03
    Wash_02  Wash_04

    Kristen Oaxaca, Graphic Designer

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