• Is Your Newspaper Advertising Delivering? Here’s Seven Ways to Tell.

    On: August 17, 2016
    In: Branding, Marketing, News, Newspapers
    Views: 1715


    1. Dominate The Page. A good ad, like people how moved to Arizona, needs its space. In a medium where you, the news and your competitors are all struggling for the same reader, it’s important to “win the spread.”
    2. Corral The Reader. The right border around a small add can give it a big impact. It’s an inexpensive way to fence off your territory and let people know what’s yours.
    3. The Ol’ One-Two. A strong headline and graphic working together can be as appealing as peanut butter and jelly, bacon and eggs, or spaghetti and meatballs. If it’s really spectacular…ice cream and apple pie.
    4. The “Me” Generation. The old Mousketeers asked “Why? Because we like you,” are now asking, “What’s in it for me?” A benefit in the headline will keep them all ears.
    5. Keep It Simple. “See Jack run” and “to be or not to be” are both classics. They are easy to understand. And hard to forget. Whether you’re writing to someone who’s 5 or 50, simple sentences often work best.
    6. White Space. Philip Glass, a famous composer, said it was as much a part if his music as the melody. White space doesn’t have to be filled up with ink. Let it work to your advantage.
    7. Color Gives You Pop! In the black and white world of newspaper, color can really set you apart from the crowd. The pink hair you see people with at the mall will verify that.


    If your newspaper ads aren’t creating any sales news, shouldn’t we talk?

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  • Ad Campaign Reveals World Views on Women

    On: October 31, 2013
    In: Design
    Views: 1529

    Don’t worry, I’m not going to go on a feminist rant right now about women’s rights. I simply want to share a powerful ad campaign created by UN Women–an arm of the UN that focuses on women’s issues.

    The goal of this campaign was to emphasize the extent of global gender inequality. Creaters  collected data from a place most of us go on a daily basis: Google. Using Google’s most popular search terms, they compiled a list of popular phrases used to describe women. The results were shocking.

    Seeing this sparked my curiosity, so I searched the same words in Google’s search and though I didn’t get all of the same results as what’s pictured in these ads, my results were just as surprising. Maybe you should try it and see how powerful this message really is.

    Kristen Oaxaca, Graphic Designer

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  • Skit Happens

    On: October 10, 2013
    In: Design
    Views: 1443

    I am currently moving into my new house and am finding myself constantly doing things I’ve never done before… ya know like putter together furniture? (Yeah, graphic designer here… NOT carpenter!) Anyways, no matter how much you deny it, I know you’ve been in the same situation as me where you’re looking at the instructions and the pieces you see in front of you just aren’t working the same way. Ooooor you have your finished product and ooops, there are a couple extra screws you never used!

    Well, IKEA knows people like us are out there… and unfortunately, they have targeted us! In an ad campaign they put out earlier this year, IKEA promoted their assembly service team. With intrigueing optical illusions created with their own furniture, they created thought provoking ads that are simple yet effective. No tagline needed… just the web address for their assembly service team. You gotta love the name of the campaign too… Skit Happens.


    Kristen Oaxaca, Graphic Designer

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  • You Eat What You Touch

    On: October 3, 2013
    In: Design
    Views: 1828

    Ever since we were little, we’ve heard the question, “Did you wash your hands?” Whether it was our parents when we sat down at the dinner table, or our teacher after doing an art project. We all know the importance of washing our hands, but people often skip out on the idea or do it with such haste that the act is worthless anyway. Perhaps this ad campaign will change your mind…

    Lifebuoy, the world’s leading health soap brand, created a series of print ads that stress the importance of washing your hands. The photography and well, Photoshop work in these ads is eye catching and impactful. In addition, the one line of type in the ad, “You eat what you touch.” only drives home the message that much more.

    No, I’m not trying to lecture you on the importance of good hygiene habits… just educate you on the importance of great advertising!

    Wash_02  Wash_04

    Kristen Oaxaca, Graphic Designer

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