How to improve your company’s online presence

On: June 11, 2014
In: News
Views: 809

I know you are super busy as a small business owner, but in today’s online world it is essential that you engage with your customers on a frequent basis to compete with your larger counterparts. 

 Here are some easy ways you can get started:  

 Own Your Website:  Sounds easy enough, but so many small business owners launch their website then forget about – don’t!  Keep your website fresh by making a point to update it on at least a bi-weekly basis. Try assigning someone on your staff to manage your website and make it part of their regular duties.  Remember to keep your target audience in mind – determine what problems they have that you can help solve with your web content?  Consider using a content calendar to keep you track with updates.

Mobile Friendly: If you haven’t already done so, please optimize your site for mobile. Research shows most customers are accessing content through their mobile device. Make sure you have clearly defined your desired result from a mobile visitor before your optimization efforts ~ is it a click-to-call, a coupon download or some other action that you need to build to your result.

Reward Loyalty:  In order for you to drive repeat business and reward your most loyal customers, you will need to incorporate a rewards program.  Having a loyalty program will help you “compete in the big leagues”.

Get Yourself an App: An app can really help drive your business, but less than 20 percent of small businesses have a mobile app, and that is really a missed opportunity.  There are several new tools that provide out-of-the-box solutions that can help you get started.  Having an app will help you more easily let your customers know about discounts, deals and exclusive offers. In addition, you can use it to track and send invoices as well as do business on the go.

Get Social:  Make sure you establish and maintain your key social network platforms including Facebook, Twitter & Instagram.  Customers want to engage with brands beyond where they are being sold to, so using social media is a great way to stay engaged and show your store’s personality. Remember to keep them current and updated on a regular basis, otherwise you risk losing momentum you have when you set them up.

Katrina Noble

Media Director


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