Amongst all the rivalries and hard core fans, sports teams show their appreciation for other teams in an unconventional way… through advertising. Just last week, the Boston Red Sox won the World Series. There were tough games and hard losses, but after all was said and done (and the city of Boston celebrated, of course), Boston showed that they were a class act by taking out a full-page ad in the St. Louis Post-Dispatch. In this ad, there was no trash talking and no need to gloat… Boston simply said thank you to the St. Louis Cardinals and the city of St. Louis.
I find this to be a very classy move and am shocked to find out that it is actually a tradition in sports. Back in June, the Chicago Blackhawks showed the same appreciation for the city of Boston after they beat the Boston Bruins in the Stanley Cup. In addition, the Chicago Tribune showed their support for Boston after the Boston Marathon bombings with the following full-page ad. It’s good to know that with all the trash talking in both sports and in the advertising world itself, ad space can still be used in such a positive way.
Kristen Oaxaca, Graphic Designer (Go Sox!)Tags: advertising, Boston Red Sox, graphic design, Sports Traditions, St. Louis Cardinals