One of the biggest challenges for designers and clients is colors. Monitors may be calibrated differently, and color ranges are different on screen compared to on paper. And even on paper, there may be a difference in how a color will appear from one printer to another. In printed media, that is solved by the use of a standardized system of colors called Pantone® colors.
Pantone® colors or Pantone Matching System (PMS) colors are specially mixed colors that are designed to print consistently no matter which print house you use. There are over a thousand specially mixed colors to choose from and even include metallic and fluorescent colors. A designer or agency will usually have access to a swatch book in order to select the right colors in designing your logo, or your company may already have specific Pantone colors used for their branding.
You can request a sample of a Pantone swatch that is being used in your project so that you can see in person what the color looks like. The benefit to the Pantone color system is what you see in the swatch book will be what you see in the final printing.Read More