What will happen next year in the world of marketing? Marketing is always changing and the better equipped you are to manage those changes the better your results. Here are some trends to be aware of:
- Ads need to be more relevant and valuable to the consumer. This is the reason more dollars are going to be invested in content marketing and influencer marketing. The 4 most trusted sources of advertising are: people you know, branded sites, editorial sites and reviews.
- Consider using integrated campaigns and creative distribution tactics that focus on ways to engage audience members that your competitors may not be considering. Traditional media is not dead.
- Consumers expect that companies will communicate with them in the ways they like. That is why it is important that you know your customer’s communication preferences. Analysts are predicting that 50% of online searches will be made through voice search by 2020.
- Use automation marketing with care. It can still cover the basic tasks, but it is important that you add a personal touch or offer direct help to your customer when possible. You still can’t beat that personal interaction with a customer.
These are just a few examples of trends to look out for in the year ahead. Remember that there is no magic bullet to build a marketing strategy but these tips can help you achieve your marketing goal.
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