We all know the importance of making a first impression whether it is your store, your staff and your advertising. One of the elements a lot of businesses are using is email to reach new and repeat customers, but how often have you thought about the type of experience you are giving these people with your emails? My guess is probably not much.
The open rates for welcome emails are usually over 50% which is much higher than for typical email correspondence. For this reason alone, it is imperative you take the time to make this first impression a lasting and good one!
Here are some things you need to include:
- Make customers feel good about signing up with you starting with the subject line (welcome to xxx), let them know they are part of a community of people who have joined your e-newsletter and make them feel safe by restating that you will not sell their information to a 3rd
- List a preview of what they can expect from your emails such as type of content and how often you plan to send. If you’ve made an offer that required them to sign up, include a download or coupon of that offer. One of the main reasons people sign up for your email list is to receive a special offer.
- Make sure your emails are getting through and not going into spam. You can accomplish this by using the Spam Checker if you use a program like Constant Contact.
- Personalize your emails to set you apart from competitors and use copy to engage your customers so the messages don’t look automated. Make sure the copy and words represent your brand.