Video streaming is becoming standard fare for consumers and is giving traditional TV watching a run for its money. Here are the latest stats on streamers from Nielsen:
- 93% of streamers are watching traditional TV
- Streamers aged 25-54 consumed 2 hours and 30 minutes of over-the-top (OTT) content per day. (OTT is the term used for the delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-tv service like a Comcast)
- 47% of those streamers above only watch traditional TV while 46% consumed a mix of traditional TV and streaming
- 59% of US homes are streaming enabled
Streaming devices attract a young, affluent audience. Homeowners that are 35 years old or less are 34% more likely to own a streaming device. They are also 32% more likely to have children and 17% more likely to have a college degree. If your target market includes this audience, your marketing plan should consist of a video streaming component.
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