• Myth #3: Your design should follow the newest trends or match the styles of other designs in your industry

    On: May 10, 2017
    In: News
    Views: 995

    Don’t do it. Resist the temptation to tread a path that’s already been worn by others. Trends come and go (and sometimes come back again), and they change so often and so quickly.

    Matching the look of competing logos is lazy, uninspiring and bad practice. To truly shine, you want to set your brand apart from the competition. That is where an agency like ours can help.

    As graphic designers, we know that there are many competing brands in the marketplace, and it is a challenge to develop something that is creative, fresh and different.

    A solid design should reflect what your brand is about. It can convey your brand’s personality or tone with current and prospective consumers, communicate your brand as being unique rather than a commodity and be easily remembered in the hearts and minds of current and future clients.

    Lastly, the final design can utilize or follow a style or trend ONLY if its use is needed for or is relevant to the communication of your message and not just for personal aesthetic preferences. Again, styles and trends can quickly become dated. You will want your financial investment in the final design to last as long as possible. Don’t pay extra to have your logo, collateral or website redesigned because it is perceived to be dated or does not communicate your brand. It will cost you not only in money but also in brand value in the eyes of the consumer.

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