• How to get more out of your Social Media Business Site

    On: April 20, 2016
    In: News
    Views: 974


    With the right tactics and appropriate placement social media can be a valuable tool for your business.

    • Make sure you are using the right social media for your business. You don’t have to be on all of them!  Facebook has the largest user based with over 1 billion users.   LinkedIn and Twitter do best with B2B marketing.   You Tube is the 2nd largest search engine and a great medium for showcasing your company videos.
    • Make your content relevant – coming with your own content is difficult so feel free to curate content from infographics, interviews and other sites to share with your audience.
    • Review your competitor’s social media pages.
    • Remember the 80-20 rule and keep 80% of your content organic and value-oriented to the consumer.
    • Be real – make sure your social media reflects your company’s culture.
    • Post on a regular basis so the content gets noticed and remembered.
    • Leverage your social media on other channels. Add the icons and links to your website, your email signature page and cross promote on your social media sites.
    • Boost your postings. This will help with your ROI and get in front of your fans.
    • Don’t be afraid to mention influencers and brand advocates in your posts.
    • Feel free to repost past content. Chances are not everyone saw the original post anyway!
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