June | 2015 | FReY Creative Marketing

What’s Your Color Profile?

By: csusa_admin
On: June 24, 2015
In: Design
Views: 1246
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As a senior graphic designer, choosing the correct color system for my projects comes as second nature. However, when I first started out, things were a bit confusing. Why couldn’t I just create everything in CMYK? What the heck is a PMS color?!

I found this great infographic that explains EVERYTHING you need to know before choosing the right type of color system for your next project. So whether you’ve been a designer for a while and just need a refresher or you’re just starting out and need some clarification… take a look at the difference between CMYK, RGB and Pantone.

Kristen Oaxaca, Senior Graphic Designer
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Images Confusing You?

By: csusa_admin
On: June 18, 2015
In: Design
Views: 2244
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JPGs, GIFs, PNGs…
what do they all mean?!

How do I know when to use which?!

If you’re frustrated with different file types and knowing which one to use for your different projects, check out the infographic below for some file type trivia and tips that will help you make the right decision!

Kristen Oaxaca, Senior Graphic Designer
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A Happy Spin on a Sad Logo

By: csusa_admin
On: June 11, 2015
In: Branding
Views: 1141
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If you follow this blog, you should know by now that I always keep my eye out for interesting logo redesigns. We’re in luck this month because IHOP just rolled out their first logo redesign in 20 years!

I’m sure most of you are familiar with their previous logo. However, I wonder how many of you felt that it was kind of a downer.

Studio Tilt, the firm who was tasked with redesigning this iconic brand, found in their research that many people felt the old logo looked like a frown. For obvious reasons, this message was not the one IHOP wanted to portray to their customers. In fact, IHOP VP of Marketing Kirk Thompson said, “Our guests have told us for many years that coming to IHOP, and in many cases just thinking about our world famous pancakes, makes them smile.” With this as inspiration, Studio Tilt decided to us the smile as the main icon for the logo redesign.

The new logo takes the letters outside of the old blue box and utilizes the “o” and “p” as eyes and a nose to complete the happy face.

Although the new logo accomplishes the company’s goal of portraying their “commitment to smiles,” there are many critics out there who feel the logo missed its mark.

Is the ark overdone?

Does it remind you of tampons, rather than pancakes?

Does it look like a clown? You decide.

Kristen Oaxaca, Senior Graphic Designer
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Ways to Promote Your Business Online

By: csusa_admin
On: June 3, 2015
In: News
Views: 881
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You are not along when trying to figure out ways to promote your business, turn your business’s news into publicity, get noticed and secure more customers through an online press release.

Online news releases allow you to put your business name on search engines which is the where customers look first. Online releases provide a broader reach than email marketing and help get your business name to the top of a Google page!

Can’t think of anything “newsworthy”? Here are some ideas:

1. Next time you win an award or have a major accomplishment – tell everyone about it!
2. Share a story of inspiration…readers love to hear about people going the extra mile, overcoming adversity or a success story
3. Educate consumers about your latest initiative, event, product or service. Frame it against a common misperception.
4. Go green – people like businesses that help the environment
5. Your recent event was a big hit ~ share who attended, the highlights…
6. Announce a contribution to a charity
7. Share new market studies, research, surveys or polls ~ everyone loves stats
8. Provide helpful hints
9. Promote your event or team sponsorship will connect you to customers looking for the team & event online
10. Debunk a common myth related to your business and brand your business at the same time

Katrina Noble
Media Director
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