• Is Your Company First, Best or Different?

    On: January 10, 2011
    In: Education
    Views: 1074

    My friend Henry Dahl, who had a long career in senior management at the Upjohn Company,  taught me  that companies usually need only one of these attributes to be successful. Writing advertising copy to emphasize these attributes also makes perfect sense but make sure to focus only one attribute per message.  More on this subject can be found at Business Tips Blog.

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