One of the oldest and misunderstood forms of advertising is outdoor advertising. Outdoor ads are everywhere in the form of highway and street billboards, bus shelters and bus benches transit posters and more. Strategically placed outdoor advertising guarantees substantial exposure for relatively little investment. This makes outdoor advertising very cost-effective.
Outdoor advertising takes no time off as it works seven days a week reaching thousands of commuters in their vehicles.
The secret to effective outdoor advertising.
Use these three rules and you’ll win every time: Be Brief – Be Bold – Be Clear. Commuters have only a few seconds to see then read your message. The key is to simplify your message with clean graphics and readable typestyles. Be sure to keep your message short with six words or less including your brand name. Marlboro cigarettes built its brand on outdoor advertising and you can too, by keeping things simple. A very useful resource for design guidelines can be found at Primedia Outdoor.