The Power of Video Streaming

On: September 1, 2018
In: Marketing, Online marketing, Uncategorized
Views: 336
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Video streaming is becoming standard fare for consumers and is giving traditional TV watching a run for its money.  Here are the latest stats on streamers from Nielsen:

  • 93% of streamers are watching traditional TV
  • Streamers aged 25-54 consumed 2 hours and 30 minutes of over-the-top (OTT) content per day. (OTT is the term used for the delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-tv service like a Comcast)
  • 47% of those streamers above only watch traditional TV while 46% consumed a mix of traditional TV and streaming
  • 59% of US homes are streaming enabled

Streaming devices attract a young, affluent audience.  Homeowners that are 35 years old or less are 34% more likely to own a streaming device.  They are also 32% more likely to have children and 17% more likely to have a college degree.   If your target market includes this audience, your marketing plan should consist of a video streaming component.

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