In order to increase your email open and click-thru rates, you need to test your campaigns to determine what is working and what’s not working. Here are some suggestions:
From Line– The sender line should always include your business name ([email protected]) in order for receiver to easily identify and not look like spam.
Subject Line – Keep yours to 50 characters or less
Tone – Here is where you can test different tones from serious, humorous to urgent
Content – Here is where you can test offers by varying amounts. $20 off orders of $100 or more, 10% off order, or just have “huge savings”
Length – keep it short. Research shows word counts of 300 or less are more likely to get read.
Type size – 12 point text is preferred
Call to action – if your message is educational, be sure to include “read more” with click thru; if you’re selling a product or service, put “buy now” with click thru.
Layout – test your headline placement, copy and calls to action. Avoid reverse type because it is difficult to read (white on black background).
Unsubscribe – your email must include the option to unsubscribe to be can-spam compliant.
Katrina Noble, Media DirectorTags: