• The 10 Commandments of Typography

    On: April 24, 2014
    In: Design
    Views: 1103
    10 Commandments

    As designers, one of the main parts of our job is to pick out the perfect typefaces that will set the mood for our piece, get our message across effectively, appeal to the correct audience, among other thing. Often when I sit down to design something, I either don’t have a typeface in mind at all, or the one I have in mind ends up turning out nothing like what was in my head. This leads to the wasted minutes (sometimes hours) perusing through tons of typefaces trying to find the perfect one (or two). Here are 10 basic “commandments” that will help you narrow down your typeface exploration time!

    1. Know your font families: Geometric Sans, Humanist Sans, Old Style, Transitional, Modern and Slab Serif. All these years as a designer and I had NO idea there were this many families!

    2. Combine a Sans-Serif font with a Serif font. I do this often… if you find the right ones, they will compliment each other well!

    3. The opposite of #2… combine a Serif font with a Sans-Serif font.

    4. Don’t combine two fonts that are too similar. You need balance in your designs and choosing two fonts that are too similar won’t create enough contrast in your designs, throwing off your balance.

    5. Opposites attract. Choose two fonts that contrast nicely.

    6. Two is plenty! Most often, use only one or two fonts in your designs. Using more than that can make your design too hectic. (Though I will admit there is always exceptions!)

    7. Don’t ruin the mood. If you combine two different font moods, it will throw off the entire mood of your piece.

    8. Compliment. Though you want to avoid using similar fonts (see #4), it’s important to choose fonts with complimentary moods from similar times.

    9. Contrast is important! Using contrasting bold and thin fonts often create a unique look.

    10. Please avoid the following fonts at all costs: Comic Sans, Papyrus, Curlz, Viner, Kristen and Symbols.

    Kristen Oaxaca, Graphic Designer

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  • The Great Gatsby: The Creative Process

    On: June 13, 2013
    In: Design
    Views: 2515

    I’ve heard about the movie and have even awed over the intense previews, but I never stopped to think about the creativity behind The Great Gatsby typography. Until that is, I found a case study from its creator online… then I was intrigued!

    The creator of The Great Gatsby typography is Like Minded Studio, a Sydney based design studio. They collaborated with Baz Luhrmann, director of the film, to create what they describe as a, “bespoke Deco styled logo reflective of the roaring ’20s and Fitzgerald’s masterpiece.”

    In addition to designing the logo for the movie, the Like Minded Studio team created an entire display typeface that went along with their design. They even went as far as creating a system so that letters alternate between striped and solid when typed in words.

    Below are some of the creative team’s first ideas that eventually helped develop the amazing typeface that is The Great Gatsby logo. I enjoy and find it inspiring to see the creative process of other designers… especially when the outcome is as impressive as this one.

    Gatsby01 Gatsby02 Gatsby03 Gatsby04 Gatsby06 Gatsby05

    Kristen Oaxaca, Graphic Designer

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  • Typography at its Finest

    On: June 6, 2013
    In: Design
    Views: 938

    I’m always looking for creative inspiration. It may sound cliche, but I’m always looking for that way to think “outside of the box,” to think of something in a different way. As I was scouring my brain (and the web) for interesting topics to blog about this week, I ran across these amazing images that did just that!

    I’m honestly not sure if this is a specific type of design or just someone having fun, but I love the way that this artist took typography to a whole new level. In each one of these designs, the artist used the word as the inspiration and illustrated it through typography. Enjoy!



    Kristen Oaxaca, Graphic Designer

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