If you follow this blog, you should know by now that I always keep my eye out for interesting logo redesigns. We’re in luck this month because IHOP just rolled out their first logo redesign in 20 years!
I’m sure most of you are familiar with their previous logo. However, I wonder how many of you felt that it was kind of a downer.
Studio Tilt, the firm who was tasked with redesigning this iconic brand, found in their research that many people felt the old logo looked like a frown. For obvious reasons, this message was not the one IHOP wanted to portray to their customers. In fact, IHOP VP of Marketing Kirk Thompson said, “Our guests have told us for many years that coming to IHOP, and in many cases just thinking about our world famous pancakes, makes them smile.” With this as inspiration, Studio Tilt decided to us the smile as the main icon for the logo redesign.
Kristen Oaxaca, Senior Graphic DesignerRead More