• Myth #2: It Should Only Take A Couple Of Hours To Design A Logo Or A Website

    On: August 24, 2016
    In: Branding, Design, News
    Views: 877
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    It’s easy to look at a logo or a brochure layout that appears to be very simple and conclude that did not take much time to design. That conclusion is very far from reality. Graphic designers follow a methodical design process, and every step of that process requires time to complete.

    Designers need to research, ask questions, formulate a creative brief that guides them to developing a solid final design. After the brief is established, a bulk of our time goes into creating ideas and concepts. Depending on the number of rounds of revisions, the refinement phase may require additional time. Stronger concepts are refined until the final design is approved. The design process applies to everything from logos to web sites and requires several weeks to several months depending on the scope of the project.

    Other aspects of design can be time-intensive. A layout of a document like a brochure, a newsletter or a magazine spread is more than copying and pasting text from a Word document. There needs to be time allowed for typesetting to optimize readability, for formatting to create consistent appearance, and for proofreading so that the message isn’t compromised by errors.

    Achieving an effective design solution cannot be rushed. Hastening projects along also leaves room for errors to occur which is a waste of time and money for the client and the designer. Remember, the wise words of Benjamin Franklin, “Take time for all things: great haste makes great waste.”

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  • What’s Your Color Profile?

    On: June 24, 2015
    In: Design
    Views: 919
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    As a senior graphic designer, choosing the correct color system for my projects comes as second nature. However, when I first started out, things were a bit confusing. Why couldn’t I just create everything in CMYK? What the heck is a PMS color?!

    I found this great infographic that explains EVERYTHING you need to know before choosing the right type of color system for your next project. So whether you’ve been a designer for a while and just need a refresher or you’re just starting out and need some clarification… take a look at the difference between CMYK, RGB and Pantone.

    ColorProfile

    Kristen Oaxaca, Senior Graphic Designer

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  • Images Confusing You?

    On: June 18, 2015
    In: Design
    Views: 1760
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    JPGs, GIFs, PNGs…
    what do they all mean?!

    How do I know when to use which?!

    If you’re frustrated with different file types and knowing which one to use for your different projects, check out the infographic below for some file type trivia and tips that will help you make the right decision!

    FileTypesKristen Oaxaca, Senior Graphic Designer

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  • Graphic Design vs. STDs

    On: April 1, 2015
    In: Design
    Views: 1001
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    I have always found the time during WWII to be an intirguing and inspiring time period—from women who were doing all they could on the home front to the soldiers who fought overseas.

    We’re all familiar with at least one famous poster from that time… I’m sure Rosie the Riveter rings a bell! What many of us have never seen though is the campaign launched by the U.S. Government to do none other than warn U.S. Soldiers of the dangers of “loose women” and STDs.

    Because sex was not often talked about publicly during that time, WWI saw a venereal disease epidemic where soldiers often contracted and died from STDs. In order to prevent that from happening in WWII, the U.S. Government teamed up with designers to create posters that were plastered all over military barracks.

    This campaign to fight STDs used everything from bold colors and striking Hitler images to softer, more emotional images and wording. It’s interesting to see what worked for advertisers back then… take a look compared to what is used in today’s world.

    THEN

    VD-2
    VD-1

    VD-3 VD-4

    NOWVD-5

    VD-6 VD-7

    Kristen Oaxaca, Senior Graphic Designer

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  • A Childhood Discovery

    On: March 19, 2015
    In: Design
    Views: 985
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    I always get excited when I find out an interesting or little known fact about something I loved as a child. I get even MORE excited when that relates to my job as a graphic designer. A bit geeky, I know, but it makes me think about all of the time and effort someone put into making something that I loved growing up… then I wonder if I will have that same affect on another person who sees my work today.

    So what is this interesting fact I found out? A book by Blake J. Harris reveals the Pantone guide to some of video games’ oldest and well known characters. Ever wonder what color blue Mario’s overalls are? Or the exact color green of Luigi’s hat? Well, now you know!

    Mario01 Mario02   Mario05 Mario06Mario03Mario04

    Kristen Oaxaca, Senior Graphic Designer

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  • From a Toddler’s Doodle to a Mother’s Work of Art

    On: October 2, 2014
    In: Design
    Views: 842
     1
    Toddler01

     

    As artists, many of us were always doodling or drawing as kids. We’d create our works of art and then stump our parents as they tried to make out what it was we drew. Artist Ruth Oosterman has no problem seeing a masterpiece in her 2-year-old daughter’s work.

    Her daughter, Eve, workes in black ink pen and creates sketches that Ruth then uses as the foundation for her watercolor paintings. The transformations are amazing as mother and daughter work together.

     

    [youtube https://www.youtube.com/watch?v=40IffBm-GF4&w=420&h=315] Toddler02 Toddler03 Toddler05

    Kristen Oaxaca, Graphic Designer

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  • See What You Want to See

    On: July 3, 2014
    In: Design
    Views: 845
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    As designers, we’re always looking for different ways to see things… we want to be the one that sees something differently and shows it to the world. In one of their recent ad campaigns for Jeep, Leo Burnett France did just that.

    In this campaign, Leo Burnett France created 3 optical illusions that can be seen when you turn the advertisement over. Now, this wasn’t just a cool optical illusion to include in the advertisement… it actually supported their entire concept.

    On their website, Leo Burnett France said, “When one is the happy owner of a Jeep, we know that at any time we can go where we want to, see what we want to see.” This idea is reinforced in the advertisements because the viewer is welcome to see whatever they want to see… a giraffe or a penguin; an elephant or a swan, etc.

    What do you see?

    Jeep05      Jeep06

    Jeep03      Jeep04

    Jeep01      Jeep02

    Kristen Oaxaca, Graphic Designer

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  • Hunger Games Entices Fans with Stunning Posters

    On: June 26, 2014
    In: Design
    Views: 1396
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    I promise I won’t geek out on you (well, not completely anyway), but when I saw these posters for the upcoming Hunger Games movie, Mockingjay Part 1, I knew I had to share them!

    If you follow the books and/or movies, you’ll know that at the end of Catching Fire, the Capitol is in a bit of trouble. With the people of the districts beginning to believe in Katniss and Peta, the Capitol must convince everyone that the way they run things is just fine… no need for change. As a lead-in to the next movie, a website and series of posters has been created to get the audince involved and help to hype up the movie.

    Well, I can honestly say that I’m a sucker. It totally worked on me! I checked out the website for the Capitol and it is really well done. In addition to their modern design of it, I love that the creators made the website as if the audience is one of the people from the districts… you can see President Snow in all his glory as well as sign up to watch “Capitol TV”. CLICK HERE TO SEE WEBSITE.

    More than the website, I was totally intrigued by the series of posters they released for the movie. Each one features a different district and an unsung “hero” from that district. For one, the photography is great–there is such detail, and each photo alone tells a story. The design of them is also something that I love. The series has a very simplistic design… featuring each district’s number, their symbol as well as a minimal amount of copy. If you look closely, the Capitol’s logo is also featured along with their motto, “Panem today. Panem tomorrow. Panem forever.” This touch makes the posters that much more real… drawing the viewer in as if they are living in this world with the Capitol and all of these districts.

    Kristen Oaxaca, Graphic Designer

    Panem07 Panem01 Panem02 Panem03 Panem04 Panem05 Panem06 Read More