• Are Your Radio Commercials Working? Here’s Seven Ways to Tell.

    On: September 7, 2016
    In: Branding, Marketing, News, Radio
    Views: 1292
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    1. Be Creative. Radio is said to be “the theater of the mind.” It allows you- for a minimal cost- to create the most interesting man in the world, or an economy motel chain with a light on for you. A sharp agency can make your product (mnemonically) tap dance rings around your competition.
    2. Address Your Buyers. It’s drive time. Do you know where your audience is? You shouldn’t be spending money talking about semi-conductors to a group whose highest aspiration is obtaining front row tickets to a Taylor Swift concert.
    3. How You Say It Is Important. Skimping on production costs is like eating a chimichanga without sour cream and guacamole. It’s better than nothing, but doesn’t come close to reaching its potential. If your ads sound like they were recorded in the can, consumers will think your business is too. Insist your agency go the whole nine yards for quality production.
    4. You don’t think radio can affect your image?Imagine Hulk Hogan doing a spot for feminine deodorant product. See what we mean?
    5. Talk To One Person. Fascinate your listeners. If you just preach to them you’ll sound like your high school teacher. And get as much response.
    6. Start Strong. The first and most important step is to get their attention. We can do this without physically harming your customers.
    7. One Message. Reduce your commercial to one single message. This will keep it memorable…and from sounding like an auctioneer on a caffeine binge. Remember to sell one thing at a time otherwise you will confuse the audience and they are already easily confused!

    If you’re not getting a clear signal that your radio advertising is working, give us a call. You’ll get a lot less static and make a lot more noise.

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  • Is Your Newspaper Advertising Delivering? Here’s Seven Ways to Tell.

    On: August 17, 2016
    In: Branding, Marketing, News, Newspapers
    Views: 1548
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    1. Dominate The Page. A good ad, like people how moved to Arizona, needs its space. In a medium where you, the news and your competitors are all struggling for the same reader, it’s important to “win the spread.”
    2. Corral The Reader. The right border around a small add can give it a big impact. It’s an inexpensive way to fence off your territory and let people know what’s yours.
    3. The Ol’ One-Two. A strong headline and graphic working together can be as appealing as peanut butter and jelly, bacon and eggs, or spaghetti and meatballs. If it’s really spectacular…ice cream and apple pie.
    4. The “Me” Generation. The old Mousketeers asked “Why? Because we like you,” are now asking, “What’s in it for me?” A benefit in the headline will keep them all ears.
    5. Keep It Simple. “See Jack run” and “to be or not to be” are both classics. They are easy to understand. And hard to forget. Whether you’re writing to someone who’s 5 or 50, simple sentences often work best.
    6. White Space. Philip Glass, a famous composer, said it was as much a part if his music as the melody. White space doesn’t have to be filled up with ink. Let it work to your advantage.
    7. Color Gives You Pop! In the black and white world of newspaper, color can really set you apart from the crowd. The pink hair you see people with at the mall will verify that.

     

    If your newspaper ads aren’t creating any sales news, shouldn’t we talk?

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  • Reasons Your Business Needs Marketing for Success

    On: July 6, 2016
    In: Branding, News
    Views: 901
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    Most aspects of a business rely on successful marketing. Marketing covers advertising, public relations, promotions and sales. Marketing creates a process of introducing and promoting a product or service to potential customers. Therefore, if your business does not have marketing, your great product or service will not be known to your potential customers. Without marketing, your company may lose sales and continue to collapse.

    There are many reasons why a business needs marketing to succeed. Marketing gets the word out. The product or service your business is offering to potential buyers must be known. You must use marketing strategies to create product or service awareness. Using marketing to promote your product provides your business with a chance to be discovered. Today, the most effective way to get the word out about your company is through social media. There are many different ways to use marketing strategies through social media, such as promotions, sales, deals, presenting new products, and the list goes on.

    Marketing can also generate higher sales. Once your product or service is known, it increases the chances of a purchase from customers. These new customers also start to spread the word about your product, which will cause your sales to increase. Without these sales a company cannot succeed and without the marketing strategies there may not be customers making purchases.

    Marketing can build brand name recognition, and when a company reaches the high expectations of the public, a solid reputation is established. As the reputation grows, the business expands and sales increase. Marketing efforts create or support the business’s involvement and active participation in community programs, effective communication and presenting quality products or services.

    Marketing also cultivates an environment for healthy competition. Marketing gets the word out on the companies pricing of products and services, which reaches the intended customers, while also reaching other companies competing for the same consumers. Marketing keeps pricing competitive for a business trying to win over consumers before the competition does. Marketing facilitates the healthy competition that allows small and new businesses to be successful and grow in the marketplace.

    Though marketing can be expensive for a new business, it is worth it after reading these reasons why your business needs marketing for success. A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design, trade shows and special events.

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  • Branding Tips for Nonprofits

    On: December 3, 2014
    In: Branding
    Views: 858
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    Paws

    Over the past year, I have been volunteering at a local dog shelter (Pima Paws for Life)—walking dogs, spreading the word about the dogs who are ready to find their forever homes and racking my brain trying to find ways to help market the organization.

    Here are 8 tips for branding a nonprofit:

    1. Recognize the Problem – YOU NEED MARKETING! Whether you’re getting the word out about what your organization does or trying to get donations, you need to market your organization.

    2. Marketing is an Investment NOT an Expense – Many organizations look at marketing (whether it’s printed materials, advertising, etc.) as expenses that are taking away from your funds to “do good” in your organization. This is completely wrong… you have to spend money to make money. You have to first invest your money in marketing and if you do it right, you will receive a nice return on your investment.

    3. Recognize your Competition – Your competition may not be who you expect. Don’t look at organizations with a similar mission to find your competition. Instead, look at where people are spending their money rather than donating to you… the local mall maybe?

    4. Everything Starts with Awareness – The fewer people that know about your organization, the fewer supporters you’ll have. Marketing = Awareness. Awareness = More Supporters & More Donations

    5. Every Brand Contact Counts – Don’t limit your branding to just advertisements… you have to look at the whole package. Focus on all of your touchpoints – events, employees, communications, volunteers, etc.

    6. Know Media Habits – Where are you going to find the people you’re looking for? Are you donors reading the newspaper? Are your volunteers on Facebook? Figure out where to go and then commit.

    7. Get Emptional – Logic and reason only go so far. People often make decisions based on their emotions. If you can tap into them, you’re on your way to more supports.

    8. Frequency Wins – Pick something that’s recognizable and stick with it. Repeat it, breathe it, live it. (Think about how you know the end to this phrase: 15 minutes with Geico can save you…)

    Kristen Oaxaca, Graphic Designer

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  • Psychology of Color in Logo Design

    On: August 22, 2013
    In: Design
    Views: 4968
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    Color

    As a designer, I am often faced with the dilemma of which colors to use in my designs. I don’t want to use or not use a color strictly because I have a certain like or dislike for it… I want to choose a color that will help get a message across, that will help brand my client.

    Color conveys meaning to us whether we are aware of it or not. Sometimes color can hold certain meanings for us based on our personal taste, but most often color holds meanings based on how they are viewed and portrayed within our culture. For example, in the United States, black is the color most often associated with death and mourning whereas in India, the color that represents death is white.

    Color is important in all aspects of design, but the place where it is most important is in logo design. A company’s logo is most often the first thing the consumer faces when introduced to a brand… it’s the first imipression and you want it to be a good one. Here are some helpful tips for choosing the right colors for your next logo…

    RED:
    • Passion, Energy, Danger, Aggression, Stimulates Appetite

    ORANGE:
    Innovation, Modern Thinking, Youth, Fun, Approachability

    YELLOW:
    • 
    Sunny, Warm, Friendly, Stimulates Appetite
    • Negative: cowardice, warning

    GREEN:
    • Natural, Ethical, Growth, Freshness, Finance

    BLUE:
    Professionalism, Seriousness, Integrity, Authority, Success

    PURPLE:
    Royalty, Luxury, Wisdom, Dignity, Wealth

    PINK:
    Fun, Flirty, Feminine

    BLACK:
    Power, Sophistication
    Negative: villainy, death

    WHITE:
    Purity, Simplicity, Naivete

    BROWN:
    Masculine, Rural, Outdoors

    Kristen Oaxaca, Graphic Designer

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