Social media is always changing. As 2020 approaches I’ve gathered some trends to be on the outlook for:
TikTok– TikTok is an iOS and Android social media video app that is used for creating and sharing short videos with music, filters, and some other features. The app was launched in 2017 and gaining in popularity among young adults. 40% of its users are between 16-24. TikTok is predicted to take over Facebook in terms of time spent. Currently the average user spends approximately 45 minutes on TikTok compared to 35 minutes on Facebook. We will most likely see more ad budgets being taken away from Facebook and added to TikTok.
Instagram – The platform has been testing more ad volume in their Stories through putting back to back Stories from various brands. Users have complained that the ads have been distracting and don’t like them. We’ll see if they continue. Overall, Instagram is seeing a decline in their organic reach as new social media outlets are starting to replace them.
Twitter – Twitter is still the most cost-effective way to reach people. A well written and timed tweet can result in viral success.
Facebook – Facebook is working on changing the user experience to put their Facebook Groups at the center of their platform which will offer an opportunity for businesses to nurture their own Group communities. Facebook will also continue to invest in long-form news shows which will lead to more mid-roll programmatic advertising opportunities for brands.Tags: