From an article by Kate Harrison, a Forbes.com contributor
The Best Fonts and Spellings for the Environment
Selecting a font for branding, accessibility, and recognition has always been more of an art than a science. However, some fonts are specific to certain uses: graduate students are encouraged to use 12 point Times or Times New Roman, many Mac lovers prefer Cambria, a font specially designed for easy on-screen reading, and most email programs default to Arial, Helvetica, or Gill Sans.
A new infographic from Pixartprinting.co.uk offers some interesting insights into both the economic and environmental costs of font and word choice.
“We felt that our decades of experience in the printing industry put us in a unique position to answer some of the quirkier ‘what-ifs’ that we encounter every day. We wanted to provide a fun exploration of some hypothetical printing questions, whilst also demonstrating that even trivial printing choices can have surprisingly far-reaching environmental consequences,” explained Olivia Wiltshire, an executive at BuiltVisible.
“The project is intended as a fun yet thought-provoking experiment, to demonstrate that even small printing decisions impact many areas. Additionally, we were more than happy to give people another reason to avoid Comic Sans!” she added.
So what does the infographic show? You can see the full version here, but the most interesting highlights are as follows:
- Printer ink costs $4,285 per liter — almost three times more than expensive perfumes like Chanel No. 5.
- Garamond and Times New Roman are the most efficient fonts. Comic Sans and Helvetica are the least — they use almost 1/3 more ink to print.
- If everyone switched to the inefficient and unfortunate Comic Sans, it would cost an additional $87.3 million per year for printing, and would be the print equivalent of 1.5 million copies of a tome the size of the first book of the Game of Thrones series!
The infographic also explores British vs. American spellings of words. If we all selected the shorter spellings of words in general use, they argue, we could cut our printed pages, and the cost to print them, significantly. For example, if we all used color instead of colour, we can save 145 trees a year; labor instead of labour would save 305.
This infographic makes you think, and is another great example of how small everyday choices can add up, both in terms of cost and environmental impact.Tags: