Infographics – A Whole Other World of Design

On: May 23, 2013
In: Design
Views: 492
 Like

By definition, inforgraphics are “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” English please! Basically, infographics are ways to explain complex topics in a visual way. These graphics allow the intended target to understand the information quickly and easily.

At one time or another, we have ALL (including the non designer audience) created some sort of inforgraphic… maybe it was the pie chart in math class or the venn diagram we drew in elementary school to compare and contrast things. If it’s so easy that an elementary student can do it, then why is it such a large part of the design world? Where’s the art in it? The truth is, anyone can create an infographic, but figuring out how to create them in a way that’s informative AND creative is the real art.

After scouring the web, I found all kinds of infographics… some simple and some more complex. I also found a wide range of topics – both serious and goofy. From the examples below, you can see that there are no set rules to infographics, as long as you are getting the information across to the viewer quickly and clearly.

InfoGraphic01

One that most of us have seen before… a subway system map.

InfoGraphic02    InfoGraphic03

Some infographics help consumers.

InfoGraphic04

Others get impactful messages across.

news illustrated 121201 GStyle outline

InfoGraphic06

And some are just for fun!

Kristen Oaxaca, Graphic Designer

Tags: , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *