My mom always told me, “A first impression is a lasting impression.” Your business card is often the first impression you give of your work as a designer… so why not make it a great one?!
Here are a few tips to make sure you put your best card forward when you’re networking or meeting new clients:
• Design for the Space
A business card is 3.5” x 2”, so keep your information to a minimum. This is not the place to write a novel! I understand that you may think your life story is important, but more than likely the people you’re handing out your cards to only want your contact info. (which is the most important). On the flip side, make sure to include ALL of your contact info. – don’t forget to include items such as social media links.
• Font Frenzy
As is true for all design projects, don’t use too many fonts. If you choose to use more than one font, try mixing a serif and sans-serif font as this will give you variation without getting
• Is That Logo Low-Res?!
Please, please, please make sure that you are using hi-res images or vector art for your business cards! Seeing anything with a low-res image drives me nuts, but having one as part of your first impression would be a nightmare!
• Keep it Simple
Avoid using busy images or crazy color combos that could distract the viewer from the card’s information. The main objective of a business card is to get your contact information out there, so if people can’t read it then you have failed. Don’t get me wrong, you want to make sure that your card is visually impactful, but make sure your visual doesn’t overshadow the card’s purpose.
• Keep it With You
Having your business cards on you at all times is key. What would you do if you met the client of your dreams and didn’t have your business card on you? Write your website on a napkin? An old receipt? I think you get the point – keep a hefty stock of your business cards with you as you never know who you might come in contact with.
If you already have business cards, check and make sure they follow these few rules. If designing your business cards is a project on your to-do list, keep these tips in mind!
Kristen Oaxaca, Graphic DesignerTags: advertising, design, graphic design