Marketers need to make sure that mobile is part of their marketing plan next year. Mobile is becoming increasingly more niche-orientated and delivering at high speeds that reflect on the growth of consumers who now use their cell phones more than their personal computers or tablets.
Here are some trends you need to know:
- Google announced last year that they would be indexing websites based on their mobile sites, not their desktop sites. Therefore, if you want to rank highly, make sure your website is responsive and the buttons work for touch screens.
- Make sure you have personalized online content that includes a welcome message to a new customer, a welcome back message to a prior customer and offer special deals for return customers.
- Optimize your site for fast speed. If your web pages are taking more than 3 seconds to load on mobile, the bounce rate rises to 53%. Check your site’s speed at Think With Google.
- Location-targeted ads are key to your mobile marketing success. Local searches are becoming 50% higher than general mobile searches. Pinpointing consumers while they are near your location can influence their buying decision.
Mobile usage has increased from 3 to almost 6 hours over the last couple of years. It is predicted that by 2018, more that ½ of all consumers will be using their mobile devices first for anything that requires them to be online. So get your marketing plan ready!Tags: