Creative Myth #4: Branding and Logos are the Same Thing

On: July 13, 2017
In: Branding, Marketing, Uncategorized
Views: 616
 Like

These two words are often misused and misunderstood. Branding is about the elevation of a company, product or service from being a commodity to being distinct and recognized through identity, marketing, advertising and most importantly, client experiences. There are many competing products, services and organizations, but branding creates that crucial distinction from the competition.

Logos by themselves are a graphic icon and/or typographic mark that identifies and represents a product, service or company. Logos are part of brand identity which is the visual part of branding that includes advertisements, signs, uniforms, packaging and many other collateral materials.

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *