• Using Video in your Marketing Plan

    On: June 5, 2020
    In: Marketing, Photography, Social Media
    Views: 442
     1

    According to research, videos receive an over whelming 80% of views compared to their counterparts and are quickly becoming the highest form of all internet traffic.  More marketers are starting to take advantage of this engaging medium.

    Here are types of videos for consideration to promote your product or service:

    • The live video- live streaming is popular with companies that host webinars, especially this year. It is a great opportunity to teach and/or show your service to others.
    • Social media video- posting a video as part of your social media campaign has proven to give you better results than with a static ad. This video form is also a great way to promote your event while you are there.
    • Training videos – viewers enjoy this type of video because they can re-watch it as many times as they need to understand how to accomplish the task at hand. If you have a product that is complex, these videos will help teach the consumer how it works.
    • Brand videos – these can include testimonials from customers touting your product or service; showcasing your company and values; employee training videos
    • Video stories – used by over 77% of marketers on social media they are short and candid videos of stories related to your business

    There are plenty of options to choose from as well as tools and information to create high quality video content for your business for a reasonable cost.  What are you waiting for?

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  • What you should know about posting pictures on Facebook

    On: November 16, 2017
    In: Photography, Social Media
    Views: 1171
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    Everyone likes sharing photos on Facebook, but posting photos that you don’t own or includes other people comes with specific responsibilities both ethically and legally.

    Copyright Infringement

    Photos automatically belong to the person who took them. The photographer, not the camera owner owns the picture. If the photo you are using belongs to someone else, you may be committing copyright infringement if you upload it and share it without securing consent.

    Privacy Violations

    Posting photos without permission is a violation of their trust and may lead them to taking legal action against you. Do not post picture of children without their parent’s permission. Facebook has authority to remove photos that contain explicit content, hate speech, personal attacks or depictions of harm, violence or illegal drug use.

    No Technical Restrictions

    There are no restrictions from Facebook to stop you from uploading photos. Facebook does offer people the opportunity to remove objectionable photos after they have been posted by filing a copyright infringement claim or report abusive content.

    Get Permission

    You are not required to secure permission before posting a photo, but it is a good idea to ask permission from the other people appearing in the photo whenever a photo depicts someone in a potentially embarrassing or upsetting way. It is also a good way to ruin a good friendship.

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  • Creative Myth #5 Stock Images – fact and fiction

    On: July 19, 2017
    In: Art, Marketing, News, Photography
    Views: 1250
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    Myth:  If I pay for a stock image from a stock website, I own the image.

    Well, yes partially.  You have paid for the licensing rights to use an image or in other words you have paid for royalty free copyrights.  However, that image is still available for anyone else to “buy” and use.

    Why this is important…if you are creating a key marketing campaign around a single image or small packet of images and have only invested in the rights for usage, your competitor or someone else in your industry might also love and use them.

    Images are so critical to tell stories, based on shorter attention spans and massive amounts of daily messages.  If your image or images are critical to your “story”, hire a photographer or purchase full rights for the images.

     

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