• Making your welcome email, welcoming!

    On: October 1, 2018
    In: Email marketing, Marketing, Online marketing, Uncategorized
    Views: 86
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    We all know the importance of making a first impression whether it is your store, your staff and your advertising.  One of the elements a lot of businesses are using is email to reach new and repeat customers, but how often have you thought about the type of experience you are giving these people with your emails?  My guess is probably not much.

    The open rates for welcome emails are usually over 50% which is much higher than for typical email correspondence.  For this reason alone, it is imperative you take the time to make this first impression a lasting and good one!

    Here are some things you need to include:

    • Make customers feel good about signing up with you starting with the subject line (welcome to xxx), let them know they are part of a community of people who have joined your e-newsletter and make them feel safe by restating that you will not sell their information to a 3rd
    • List a preview of what they can expect from your emails such as type of content and how often you plan to send. If you’ve made an offer that required them to sign up, include a download or coupon of that offer.  One of the main reasons people sign up for your email list is to receive a special offer.
    • Make sure your emails are getting through and not going into spam. You can accomplish this by using the Spam Checker if you use a program like Constant Contact.
    • Personalize your emails to set you apart from competitors and use copy to engage your customers so the messages don’t look automated. Make sure the copy and words represent your brand.
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  • The Importance of Analytics for Email Campaigns

    On: March 12, 2018
    In: Email Campaigns, Email marketing, Uncategorized
    Views: 371
     1

    Similar to reviewing analytics for your website to find strengths and weaknesses, looking at email analytics are as equally important for the same reason. There are not any rules as to how often you can pitch or provide content via email campaigns; however you should remember that an email list is permission based so it is always better to err on the side of caution.

    Here are the 3 important components to look at when analyzing your email campaign:

    1. Open Rate: this number will tell you how well you have built your relationship with the consumer. If the number is low, you need to provide a better value or expectation to the end user to increase the number.
    2. Click through Rate or CTR: this number shows how many people clicked to either a landing page or your website. A low number means your message is not targeted enough and you need to review the copy for improvement to get a better call to action.
    3. Un-subscribers: if this number is high in relation to your opt-in rate, then you need to examine when people are leaving your email. If they are leaving after an autoresponder message, then you need to rework the copy. If they are leaving after marketing messages, rework the way you are presenting the offers. If they are leaving early on in the process, then you need to fix your original subject line, message and call to action.
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  • How to create the best subject line for your emails

    On: April 2, 2014
    In: Education, Email marketing
    Views: 301
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    I’m sure if you are like me, you receive hundreds of emails in your inbox daily. Which ones do you open and which ones do you automatically dump? Usually the most simple subject lines are the ones we tend to open.   Here are some tips to improve your open rates:

    1. Keep the message brief and remember that people are viewing your emails on mobile devices so you want to make sure they can understand them quickly. Cut to the chase and tell people exactly what your message is about.
    2. Don’t waste space, review each word of your subject line and if it does not add value, omit it.
    3. Make the works on the subject line searchable so your reader can find it later.
    4. Don’t pressure the reader by including phases like immediate action required.
    5. Be sure to include your company name so readers know where the email originates from and does not come across as spam.

    People spend over 30% of their day viewing emails.   With a great subject line, your email will get read, saved and responded to.

    Katrina Noble

    Media Director

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