Kylee Garrett, a student at The University of Arizona, had questions for Michael Bolchalk for her class assignment on advertising
Q. Why did you get into advertising?
A. I started my career with Reader’s Digest in circulation sales and marketing and did field research work for the magazine’s advertisers.
Q. How long have you been in the advertising business?
A. Over 30 years in Tucson
Q. Who has been your favorite client?
A. There are too many to list. Those most favorite clients were the ones who allow us to do good work and treat us with respect.
Q. Who has been your worst client?
A. Clients who were disingenuous. Clients who were not respectful Clients who would not listen to facts – only their own personal opinions. Clients who did not know what they did not know. Clients who were short sighted.
Q. What was the biggest challenge in creating your own business?
A. I did not start the business. I came to the firm ten years after its formation. I became a partner in the firm in my fifth year. The challenges are many today: a horrible economy; declining or negligible budgets; fewer opportunities to get new business; and migration from traditional advertising to less expensive digital marketing are some of the challenges.
Q. How many people work at Bolchalk Frey Advertising?
A. We currently have nine people on staff.
Q. How long has Bolchalk Advertising been in business?
A. Since 1964.
Q. Who would you say is the most influential person in advertising?
A. It’s hard to say because the history of advertising has had may influential people. The creators of Google and Facebook are changing the advertising game right now. My most influential person is Earl Wettstein, who founded our firm.
Q. What is your favorite part about being in advertising?
A. There are so many positive things about the advertising business. Things like meting new people and creating advertising that works. The longtime relationships and friendships that come from this business are priceless.
Q. Did you major in marketing when you were in college?