More Advertising is Now Directed at Women Buyers
From The Arizona Daily Star, November 23, 2003
By Karen Mracek and Shella Jacobs
The holiday shopping season kicks into full frenzy Friday, but advertisers already have rolled out marketing campaigns aimed directly toward women.As women earn and spend more, companies are looking for new ways to reach them throughout the year.
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Osburn Receives Top Honor
from the Art Center Design College
Media Release: October 28, 2003
Tucson, AZ - The Art Center Design College has recognized Chaun Osburn as one of its outstanding graduates. The award was recently presented at a special dinner commemorating the College's 20th anniversary to honor employers and special graduates.
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Tucson Advertising Federation Media Partnership Generates Over $1 Million in Public Service
Advertising for United Way
Media Release: September 8, 2003
Tucson, AZ - The Tucson Advertising Federation and United Way of Tucson and Southern Arizona will celebrate a million dollar milestone with a debut of the new 2003-2004 United Way Advertising Campaign and Media Partnership Appreciation Luncheon Tuesday, September 16, 2003 at the Sheraton Hotel & Suites Ballroom.
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Skepticism, Distrust Apparent in the Marketing World
Guest Column By Michael Bolchalk
Inside Tucson Business, July 28, 2003
It's no secret that the Sept. 11, 2001, attacks on this country made companies and the providers of products and services take a serious look at how they should respond in terms of their continued need to market their businesses.
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Tucson Ad Agency Partners With
Local Organization Helping Homeless Teens
From Homeless to Hope
Organization Helps Teens Find Jobs; Seeks Business Partners
From Inside Tucson Business, July 7, 2003
By Kyle Schliesman
After being stabbed in the head by her sister, Marian Conrad was removed from her home at age 14 and was left homeless a year later. Today, she works for the Pima County Health Department and is on her way to a law degree at the University of Arizona.
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Head Start on Marketing
Big New Resort-Hotel Booking Events Before It's Built
From The Arizona Daily Star, June 14, 2003
By Shella Jacobs
Enticing groups to hold their meetings at the yet-to-open Starr Pass Marriott Resort & Spa takes more than the usual sales pitch. It also means asking meeting planners to use their imagination.
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Tucson Advertising Federation Receives National Club Achievement Award from American Advertising Federation
Media Release: May 14, 2003
Tucson, AZ - The Tucson Advertising Federation has won a national Club Achievement Award from the American Advertising Federation. The Tucson chapter received a third place award for its Public Service program with United Way of Tucson and Southern Arizona.
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PR Contract Awarded for County Projects
From: the Green Valley News (excerpt), April 8, 2003
By Phillip Franchine
The Pima County Board of Supervisors learned that the Transportation Department is planning to spend $500,000 on five contracts with public relations firms to publicize roadway projects.
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War Isn't Changing Companies' Ad Strategy
Sales Are Stable Despite the Iraq Conflict, Say Local Media Representatives. That could change.
From: the Tucson Citizen, April 4, 2003
By Oscar Abeyta
Local businesses are not changing how or how much they advertise because of the war on Iraq, industry insiders say. "I've seen very little change," said Mark Bentz, vice president and general manager of Journal Broadcasting Group. "In fact, we kind of anticipated there would be changes."
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Michael Bolchalk Marketing Takes Four ADDYS
Media Release: March 6, 2003
Tucson, AZ - Michael Bolchalk Marketing walked away with 29 awards at the 2003 Tucson ADDY Competition held at Skyline Country Club on February 22. The Tucson advertising agency received the most awards of any firm including four Golds, 12 Silvers and 13 Citations of Excellence.
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Don't Ignore Hispanics, Ad Experts Tell Clients
Just Translating Ads into Spanish is not Enough to Capture this Significant Segment of the Population
From: the Tucson Citizen, January 22, 2003
By Oscar Abeyta
Businesses that don't target the Hispanic market through advertising risk losing a significant segment of Tucson's population, a panel of experts told advertising professionals yesterday.
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