Best Testimonials for Doughnuts
on Tips of Customers' Tongues
From: the Tucson Citizen, December 3, 2002
By Shella Calamba
Long before Krispy Kreme opened its first store here, the company could boast of Tucsonans salivating at the prospect of eating its doughnuts. And it built that customer base largely without TV commercials or newspaper ads.
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Agency Visits Booth Fickett Middle School
Media Release: November 25, 2002
Sixth-graders at Booth-Fickett Magnet Schoolwill learned how to make book jackets from artists who work for Michael Bolchalk Marketing.
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Damage Control:
UA Should Focus on Players, PR Pros Say
From the Tucson Citizen, November 15, 2002
By Oscar Abeyta
Marketing the University of Arizona's football program in the face of four consecutive losing seasons and a coaching controversy will require moving the focus from its shortcomings and putting it on the players and recruits, Tucson marketing professionals say.
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Building Industry Advertising Impact Is Huge
Reprinted from: Southern Arizona Home Builders Association Blue Print
November, 2002
How much is spent to promote and market new construction homes? How about $7.9 million in 2001!
The Southern Arizona Home Builders Association (SAHBA) recently surveyed members to determine how much they spend to advertise their products and services. Of 130 builder members, 30 were surveyed, representing a 23% sampling. Forty-four Associates (non-builders) were sampled. The 74 companies represent 11% of our 650 members.
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Marketing Campaign Aims to
Boost Visitors to Cochise County
Tourism Groups Encouraged by Rise in Short Trips
From The Arizona Daily Star, November 9, 2002
By Tiffany Kjos
Cochise County and five of its largest towns have teamed up to create a marketing plan designed to lure Arizonans - and particularly Tucsonans - to that corner of the state.
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Tourism Efforts High on City Manager's List
From The Daily Dispatch, October 24, 2002
By Cindy Hayostek
"Unique partnerships" among members of the Cochise County Tourism Council is something Douglas city manager Mike Ortega mentioned during remarks he made at the beginning of a council meeting held Wednesday in the Gadsden Hotel.
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SAHBA Food Drive Hits $20,000 Goal
Media Release: September 30, 2002
The Southern Arizona Home Builders Association's (SAHBA) Summer Food Drive has successfully reached its $20,000 cash goal from its members. The collection of public donations will end at the SAHBA Fall Home & Garden Show, Oct. 18-20, at the Tucson Convention Center. Michael Bolchalk Marketing assisted with the project's implementation and fund-raising among the organization's membership.
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Media Professionals Honored
From The Arizona Daily Star, September 21, 2002
The Tucson chapter of American Women in Radio and Television will honor "media professionals who have made a difference" at special luncheon at The Marriott University Park. Honorees were marketing, advertising and public relations professional Michael Bolchalk of Michael Bolchalk Marketing, radio personality Alan Michaels of Clear Channel Communications, and television reporter Lupita Murillo of KVOA-TV.
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Cochise County Tourism Council Honored
at Governor's Tourism Conference
Media Release: July 24, 2002
The Cochise County Tourism Council (CCTC) was one of seven tourism professionals and organizations honored at the 2002 Governor's Conference on Tourism on July 11 in Scottsdale. Donna Harris, CCTC Chair accepted the Governor's Bootstrap Award for the group. The Bootstrap Award is presented to the individual or organization that has achieved significant success despite limited resources or finances.
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Tucson Advertising Federation Names New President
Media Release: July 10, 2002
Tucson, AZ - The Tucson Advertising Federation has elected its President, Vice Presidents and Board of Directors for 2002-2003. The new officers are President Michael Bolchalk, President & CEO Michael Bolchalk Marketing, Advertising and Public Relations, 1st Vice President Ray Depa, General Manager KGUN Channel 9, 2nd Vice President Jennifer Nunn, Director of Sales Journal Broadcast Group, and Treasurer James Rowley, Vice President of Market Development, Tucson's Newspapers, Inc.
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Ad Group Makes It Happen for United Way
From Inside Tucson Business, May 06, 2002
By Ron McCutcheon
Charity starts at home, they say, and the Tucson Advertising Federation is proving that once again.
This is the second year that the group has sponsored a pro-bono ad campaign that benefits the United Way. The Ad Federation pulls resources from its membership. This year, Michael Bolchalk Marketing is coordinating the campaign, designing the ads, and contacting additional media types to make them aware of the good work the United Way does.
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Council Eyes New Tourism Campaign
From Herald/Review, March 30, 2002
By Lyn Southerland, Herald/Review
Sierra Vista - Tourism generates more than $12.5 billion every year in the United States - $120 million of it in Cochise County.
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Ad Money Needed for Sex Assault Victim's Aid
From The Arizona Republic, March 18, 2002
By Patricia Biggs, The Arizona Republic
Hundreds of sexual assault victims statewide sought help thanks to an aggressive public service campaign late last year, but its sponsors now are scrambling for more funding.
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