Campaign Supports Spring Training
From the Arizona Daily Star, Editorial, March 18, 2008
More good news on the local sports front: An apparently grass-roots effort has coalesced to raise public involvement in saving spring training in Tucson.
The campaign, click here, to include television and radio ads, billboards and a Web site, was put together by a group of spring training supporters who hope to "wake people up and get them moving," said Mike Bolchalk, of Bolchalk FReY Marketing.
The movers behind the campaign are listed on the site. Bolchalk said many of those involved are donating their help to the public-awareness campaign.
Support from grass-roots and business leadership should help promote the social and economic benefits of spring training.
Winter Promoted at Bolchalk FReY Marketing
Media Release: March 12, 2008
Tucson, AZ - Patricia Winter has been promoted to Account Coordinator at Bolchalk FReY Marketing, Advertising and Public Relations.
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Tucson Advertising Agency Wins 2008 ADDY Awards
Media Release: February 16, 2008
Tucson, AZ - Bolchalk FReY Marketing, Advertising and Public Relations took home ten awards including two Gold ADDYs at this year's Tucson Advertising Federation special awards present. The firm won two first place ADDYs for United Way of Tucson and Southern Arizona. Silver ADDYs were awarded for Pima Air and Space Museum and Waggin Tails pet resort. Bronze ADDYs were received for work performed for United Way of Tucson and Southern Arizona and Southern Arizona Community Diaper Bank.
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Super Bowl XLII Ad Watch
From the Arizona Daily Star, azstarnet.com, February 4, 2008
Which Super Bowl ads were really super? Join two local advertising pros- Roman Sandoval of Motto Productions and Robyn Frey, Creative Director of BolchalkFReY Marketing, Advertising & PR - for a discussion...
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Marketing Tips
10 Tips for Reaching the Hispanic Market
From Tucson Citizen, Business Edge, October 8, 2007
"A tamale is not just a tamale" says entrepreneur and international marketing consultant Roberto Roque, and "Spanish isn't just Spanish" when it comes to understanding Hispanic culture.
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Planned Parenthood Wins Award for Campaign
Created by Tucson Advertising Agency
Media Release: September 17, 2007
Tucson, AZ - A public information campaign created by Bolchalk FReY Marketing, Advertising and Public Relations has won first place award from the Arizona Public Health Association.
The program created for Planned Parenthood won a HEMMY (Health Educators Media Makers Yearly) Award in the professional campaign category. The program called Real Life. Real Talk was designed to target Hispanic parents and included radio commercials in English and Spanish, newspaper advertising, posters and a teen reality video.
This is the second time the Tucson advertising agency has received an award from the state organization.
Jennifer Wendt Joins Bolchalk FReY Marketing
Media Release: June 05, 2007
Tucson, AZ - Jennifer Wendt has joined Bolchalk FReY Marketing, Advertising and Public Relations as a graphic designer.
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Ad Wiz Michael Bolchalk on Real Estate Marketing
From Arizona Homebuilder Magazine, March/April, 2007
Q: Why do you think so many local builders turn to your firm for their advertising and marketing campaigns?
MB: It's hard to match our experience and track record. As near as I can figure we have helped market enough homes to fill a small city. That includes over 20,000 homes, 300 master-planned communities and subdivisions. We've worked with over 40 homebuilders in one fashion or another.
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Tucson Advertising Agency
Wins Three Gold ADDY Awards
Media Release: February 27, 2007
Tucson, AZ - Bolchalk FReY Marketing, Advertising and Public Relations won three Gold ADDY awards at the 2006 Tucson Advertising Federation Annual Awards Ceremony. In addition, the Tucson advertising agency company took home eight Silver and five Bronze Awards.
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Excellent Workplaces to be Given Awards
From Arizona Daily Star, News and Notes, February 5, 2007
The fifth annual Greater Tucson Workplace Excellence Awards event is scheduled for March 8 at the Westin La Paloma Resort & Spa. Make reservations at the tucson.com/ workplaceexcellence Web site. The luncheon honors superior human-resources practices
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Bolchalk FReY Marketing Adds Two Graphic Designers
Media Release: January 30, 2007
Tucson, AZ - Jessica Estrella and Susan Roe have joined Bolchalk FReY Marketing, Advertising and Public Relations as a graphic designers.
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Michael Bolchalk honored by The Men's Anti-Violence Partnership of Southern Arizona
Media Release: November 10, 2006
The Men's Anti-Violence Partnership of Southern Arizona raised $100,000 through its Partnership Awards Gala on November 5 at the Westin La Paloma Resort.
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The Pioneer: 30 years later, Bolchalk still
among Tucson advertising leaders
From Tucson Business Edge, February 2, 2006, By David Woodburn
Thirty years. A lot of change can happen in that time. But Michael Bolchalk has been open to change, which puts him in a spot that hasn't changed much in 30 years - the top of the Tucson advertising landscape.
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Industry News & Notes
From Arizona Daily Star, January 20, 2006
Tucson, AZ - The Tucson Advertising Federation on Jan. 24 presents "What's 'Building' Tucson?" featuring panelists who will share their insights regarding the Tucson housing market and economic outlook, marketing strategies and effective advertising campaigns that boost local housing sales.
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10 Tips for Effective Print Advertising
From Tucson Metropolitan Chamber of Commerce Outlook, January 2006
By Michael Bolchalk
How many times have you paid a great deal of money to place an ad in a publication just to get zero results? The answer could lie in the lack of effectiveness in your ad.
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