AdWords and Invalid Clicks

On: August 2, 2018
In: Uncategorized
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An invalid click is defined as “any clicks or impressions that artificially inflate an advertiser’s costs”.  They can be a result of automated robots to suspicious activity.  Even though Google has an Ad Traffic Quality team monitoring its traffic to prevent advertisers from paying for invalid traffic, click fraud is still out there.  Is your AdWords campaign getting invalid clicks?  Here are some ways to check:

  • Monitor your own ad traffic
    1. Break down and segment your traffic based on different channels
    2. Use Google Analytics to understand the source of your traffic and behaviors
    3. Don’t partner with low-quality sites
    4. Don’t click on your own ads which may raise a red flag from Google
    5. Check to make sure your ad campaigns adhere to Google policies
    6. Use the site authorization feature so you can identify certain sites that have access to your Google ad code and prevent unauthorized use of your code by others
  • Keep in mind that click tracking through third parties is risky
    1. It can inadvertently disclose sensitive information about your website
    2. It can disrupt Google’s ad delivery and its Terms and Conditions
  • Google assists in detecting invalid clicks through:
    1. Filters – automated algorithms proactively filter clicks before it is charged to the account
    2. Offline analysis – Data from offline analysis is used to update the online monitoring systems. Both automated algorithms and manual analysis are used to detect any invalid clicks while offline.
    3. Investigation – all inquiries about invalid clicks is addressed by Google and commonly resolved within a week.
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