We are a tight team of highly experienced professionals.
Robyn joined the Bolchalk FReY team in 1982 and in 2001 became the president. She thoughtfully listens to clients’ needs to help them achieve their goals. Robyn works with her team to brainstorm and execute visually impactful designs that speak to the client’s target market. Her strength is her unique perspective for combining both images and words that become the essence for an entire marketing campaign. A native of North Carolina, Robyn has a BFA in Graphic Design from the University of Georgia. She was an artist for the University Of Georgia College Of Veterinary Medicine and served as Art Director at Bernard Hodes Advertising before joining FReY Creative Marketing. Robyn is a past board member of AdFed Tucson and a recipient of the coveted Phyllis Ehlinger Award. She serves on the 390th Memorial Museum board. Robyn is also a member of SAHBA, Local First Arizona and the Rotary Tucson. She recently was awarded the prestigious Hall of Fame Award from the Tucson Ad Federation for her exceptional contributions to the advertising community. Fun fact: Robyn has a secret desire to be a Motown backup singer.
Senior Director of Media and Marketing Strategy
Katrina started at FReY Creative Marketing in 1997 as a media director. Her focus is to identify the client’s target markets and personae’s and identify the most cost effective way to reach them. In media negotiations, Katrina strives to provide our clients the most value for their budget and the biggest return on their investment. Last year, she negotiated almost $200K in added value for our clients. Katrina graduated with honors from the University of Arizona and had media gigs in Los Angeles and Phoenix before landing back in Tucson. She is past-president of the Tucson chapters of both the American Women in Radio and Television and the American Marketing Association. Katrina is a member for the Tucson American Marketing Association and serves on the ambassador committee for the Tucson Metro Chamber. Fun fact: Katrina was a DJ on KXCI with a show called “on the rocks” that aired Thursday nights.
Senior Graphic Designer
Jack strives to thoroughly understand the goals of the client. His results are creative and well-executed solutions for the clients’ needs while supporting and enhancing their marketing and branding strategies. Jack has produced illustrations for numerous publications including Plumbing for Dummies, World Book Encyclopedia and The American Heritage Dictionary, Fourth Edition. He started working at FReY Creative Marketing in 2015. He is a graduate of the University of Illinois at Champaign–Urbana, where he earned a Bachelor of Fine Art. Jack is a member of the American Institute of Graphic Arts (AIGA) and the Tucson Ad Federation. Fun fact: Jack designed and provided illustrations for Plumbing for Dummies and also Auto Repair for Dummies.
Julena is the minute-by-minute manager for the FReY Creative Marketing office. Her background includes bookkeeping, contract negotiation, space planning, transactional coordination and human resources. Prior to joining FReY Creative Marketing in 2015, Julena worked extensively in real estate industry in accounting functions. She was also the co-owner of a small business. Julena is active in Local First Arizona. Fun fact: Julena’s sister is 6 months younger than she is. And she is the math expert in the office!
Phoebe provides entertainment, calmness and hilarity to the office. She is also in charge of lizard reporting for the entire building. Fun fact: A former rescue dog, Phoebe is now the office fashionista with over 12 collars to match her mood.