Katrina has been part of the Bolchalk FReY Marketing team since 1997. She understands the numbers that translate to audience reach. She understands the numbers that translate to market reach. She knows how to match those numbers with the appropriate media to achieve our clients' desired results.
She has designed media schedules for national, regional and local accounts as well as non-profit organizations. She combines her knowledge of the media with an innate understanding of how people listen and learn and change their behaviors.
She started her media career as a media coordinator for the national advertising agency Kresser/Craig in Santa Monica, CA. She worked as a media buyer in Phoenix for Winward-Cooley Advertising and Larry John Wright Advertising.
Katrina earned her BA in Radio and Television with a minor in Sociology from the University of Arizona, graduating Cum Laude. She is a member of the American Advertising Federation and President of the Tucson American Marketing Association.
