Tucson, AZ - The Arizona Public Health Association has announced the winners of their annual Health Education Media Makers (HEMMY) Awards, with a public service announcement (PSA) created by Michael Bolchalk Marketing about date rape prevention taking top honors.

The award winning :30 second “MTV” style commercial created for the Arizona Department of Health Services. The PSA produced in English and Spanish featured young actors from various ethnic backgrounds. The commercials currently airing across the state are focused on the issue of sexual consent among teenagers

The Southern Arizona Center Against Sexual Assault, Arizona’s oldest and largest sexual violence center, provided technical assistance and background for the creation of the PSA.

“We have worked closely with Michael and his team in the past and they are all strong advocacy partners in our fight to end sexual violence,” said Bridget Riceci, the Center’s president.

Michael Bolchalk Marketing is a full service marketing, advertising and public relations firm doing business in Tucson since 1964. The company has won over 350 national, regional and local creative awards.