Tucson, AZ - It's bold. It's strong. It's in step with the times. The Southern Arizona Home Builders Association (SAHBA) has updated its logo as part of its ongoing reorganization.

The new mark designed by Michael Bolchalk Marketing, communicates SAHBA's positive profile: our members build a better community through economic strength (35,000 jobs) and community service. "The community builder" phrase touches both those points.

"The logo needed a makeover. The goal was to show members we are becoming more progressive, to give SAHBA a stronger brand identity, and to demonstrate to the public that SAHBA is a symbol of economic strength and civic service," said Communications Director Roger Yohem.

New signage also will be put in place for the Home Show and other events. SAHBA president John Shorbe said: "After all of these years I will love seeing the new logo go up on our updated sign in front of the SAHBA building."