2001 Advertising Expenditures    TNI Radio/TV Outdoor Builders $2,652,937 $ 555,650 $703,229 Associates 920,484 831,940 126,239 $3,573,421 $1,387,590 $829,468

The Southern Arizona Home Builders Association (SAHBA) recently surveyed members to determine how much they spend to advertise their products and services. Of 130 builder members, 30 were surveyed, representing a 23% sampling. Forty-four Associates (non-builders) were sampled. The 74 companies represent 11% of our 650 members.

"Most people don’t realize how much advertising money is generated from home builders and related companies that flow to our local newspapers, magazines, outdoor, and TV and radio stations. For a city our size, those are big-market dollars," said Mike Bolchalk, Michael Bolchalk Marketing, who represents several SAHBA members.

According to the survey, builders advertise the most in Tucson Newspapers, Inc., (Arizona Daily Star and Tucson Citizen) where they spent $2.65 million last year. Next was outdoor advertising at $703,229. Total ad expenditures for the 40 builders were $4.99 million.

The 44 Associates also preferred the Star and Citizen, f or $920,484 in advertising. Next was radio and TV advertising at $831,940. Their total ad expenditures were $2.98 million.

"If you had a 100% sampling of members, it’s not unrealistic to think that advertising expenditures would exceed $10 million," said Bolchalk. "Regardless, it is a significant amount of money for our economy."

*Data and statistics compiled with assistance of Pima County Assessor’s Office and Bright Future Business Consultants.