The series took first place in the National Council for Marketing and Public Relations regional competition and the organization's Silver Paragon national award for a billboard campaign promoting community colleges.

Distinctive for its use of real-looking people pursuing Pima's evening class schedule, the campaign was credited by Pima vice chancellor John Gabusi with delivering a decided boost in last year's enrollment.

Bolchalk's creative director Robyn Frey worked with president Michael Bolchalk and art director Brent Mathis on the project. Michael Bolchalk Marketing is a full service marketing, advertising and public relations firm in business in Tucson since 1964.