• Go Mobile or Go Home in 2018

    On: November 29, 2017
    In: Design, Education
    Views: 617
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    Marketers need to make sure that mobile is part of their marketing plan next year. Mobile is becoming increasingly more niche-orientated and delivering at high speeds that reflect on the growth of consumers who now use their cell phones more than their personal computers or tablets.

    Here are some trends you need to know:

    1. Google announced last year that they would be indexing websites based on their mobile sites, not their desktop sites. Therefore, if you want to rank highly, make sure your website is responsive and the buttons work for touch screens.
    2. Make sure you have personalized online content that includes a welcome message to a new customer, a welcome back message to a prior customer and offer special deals for return customers.
    3. Optimize your site for fast speed. If your web pages are taking more than 3 seconds to load on mobile, the bounce rate rises to 53%. Check your site’s speed at Think With Google.
    4. Location-targeted ads are key to your mobile marketing success. Local searches are becoming 50% higher than general mobile searches. Pinpointing consumers while they are near your location can influence their buying decision.

    Mobile usage has increased from 3 to almost 6 hours over the last couple of years. It is predicted that by 2018, more that ½ of all consumers will be using their mobile devices first for anything that requires them to be online. So get your marketing plan ready!

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  • What you should know about posting pictures on Facebook

    On: November 16, 2017
    In: Photography, Social Media
    Views: 613
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    Everyone likes sharing photos on Facebook, but posting photos that you don’t own or includes other people comes with specific responsibilities both ethically and legally.

    Copyright Infringement

    Photos automatically belong to the person who took them. The photographer, not the camera owner owns the picture. If the photo you are using belongs to someone else, you may be committing copyright infringement if you upload it and share it without securing consent.

    Privacy Violations

    Posting photos without permission is a violation of their trust and may lead them to taking legal action against you. Do not post picture of children without their parent’s permission. Facebook has authority to remove photos that contain explicit content, hate speech, personal attacks or depictions of harm, violence or illegal drug use.

    No Technical Restrictions

    There are no restrictions from Facebook to stop you from uploading photos. Facebook does offer people the opportunity to remove objectionable photos after they have been posted by filing a copyright infringement claim or report abusive content.

    Get Permission

    You are not required to secure permission before posting a photo, but it is a good idea to ask permission from the other people appearing in the photo whenever a photo depicts someone in a potentially embarrassing or upsetting way. It is also a good way to ruin a good friendship.

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