Myth: If I pay for a stock image from a stock website, I own the image.
Well, yes partially. You have paid for the licensing rights to use an image or in other words you have paid for royalty free copyrights. However, that image is still available for anyone else to “buy” and use.
Why this is important…if you are creating a key marketing campaign around a single image or small packet of images and have only invested in the rights for usage, your competitor or someone else in your industry might also love and use them.
Images are so critical to tell stories, based on shorter attention spans and massive amounts of daily messages. If your image or images are critical to your “story”, hire a photographer or purchase full rights for the images.