King Edward VII’s Hosptial in London recently began rolling out its new logo. The Hospital, which is the hospital of choice for Her Majesty The Queen as well as many of the other members of the royal family (ech emmm Prince William and Kate Middleton), wanted a fresh logo because “the old logo was tired, was difficult to use and really didn’t reflect the Hospital’s reputation.” (logo-designer.co) The old logo consisted of King Edward VII’s cipher in an oval badge.
Offthetopofmyhead was chosen for the logo redesign. Their job was to keep the Hospital’s heritage and traditional values while reflecting the evolution of the hospital and its state-of-the-art facilities. Offthetopofmyhead’s founder and creative director explained, “King Edward VII’s cipher has been the hospital’s logo for around 100 years. It’s a massively valuable asset because no one else can use it and its graphic individuality distinguishes it from all its competitors.”
The new logo for the Hospital keeps the equity of the old brand and gives it a fresh, new look. The oval has been removed, the emblem itself has been redrawn and modernized (as well as colorized), and a custom, more modern san serif font has been created for the Hospital’s name.
Kristen Oaxaca, Senior Graphic Designer
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