As sales drop and rivals pull ahead, Pizza Hut rolls out a new logo and revamps their identity. Pizza Hut recently hired Deutsch LA to help them in their quest to rebrand. They examined the brand’s previous logos and, although their new logo seems a bit flat compared to those in the past, one familiar object is still present–the roof.
“We’ve got a lot of equity in that roof,” Drinkwater, Pizza Hut’s VP of national marketing, says.
The font will also stay consistent with Pizza Hut’s previous logo, but the color will disappear and the logo will simply be reversed out of a red “saucy” circle.
MY REACTION: I think Pizza Hut just lost its pizzaz. The new logo looks flat and reminds me of the Sauce logo… another pizza place. I’m interested to see how they use this new logo and if the rebrand actually works, but as of now… I’m not a believer.
Kristen Oaxaca, Graphic Designer
Read More