It may sound intimidating to boost your search engine ranking but it is easier than you think. The key is to remember that content is king!
Here is how to get started:
Assign natural phrases as your keywords – anticipate all the different search variations that could lead users to your website and strategically assign them to each page of your website.
Utilize targeted keywords – only assign keywords that you can incorporate into the various elements of your website. Pay close attention to the page title, page headline, body copy and meta description and links. These are the main areas that Google reviews.
Create engaging content – good content will always beat SEO so don’t overload your copy in keywords at the sake of flow. Instead focus your efforts on writing engaging content that naturally introduces keywords into your copy.
Get mobile – SEO relies heavily on website engagement so make sure you choose a responsive or mobile friendly platform.
Be social – Your company’s social media pages are a great source to drive traffic to your website. Create and share engaging content on these media sites and provide a link back to your website.
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